It starts with an honest valuation. It ends with a closed deal.
100+
Businesses Valued
From Main Street to Bay Street. We know what businesses are worth.
$1M–$10M
Annual Revenue
Businesses in this range are our entire focus. It's all we do.
$0
Upfront Fees
We earn when you do. Our fee is success-based, paid only at close.
What our clients are saying.
We had no idea what we were actually sitting on. Whiterock looked at our business from angles we hadn't even considered and came back with a valuation way higher than we thought we could defend. We closed with the right buyer at the right price — couldn't be happier.
AA
Adrian A.
Toronto, ON · Sold 2025
Fireproofing & Insulation
Never leave money on the table.
Most brokers miss what matters most.We built Whiterock to fix exactly that.
Investment-grade marketing
A better CIM isn't just better looking — it tells the story that justifies your asking price.
Deep valuation
The difference between a surface-level valuation and a proper one can be worth hundreds of thousands.
Deal structure expertise
Working capital pegs, earnouts, asset vs share sale — we know what they're worth.
Confidentiality management
Sloppy confidentiality damages your business before the deal even closes.
Whiterock
Confidential Information Memorandum
Strictly Confidential · 2025
Executive Summary
Revenue
$4.2M
EBITDA
$1.1M
Multiple
4.8×
Ask
$5.3M
We've seen every CIM on the market. Ours is better. Reach out and see for yourself.
How it works
From first conversation to closing day.
01
Understand your value
We find what others miss.
02
Prepare for market
Your story, told compellingly.
03
Find the right buyers
The best ones pay more.
04
Negotiate the right deal
Price is just the start.
05
Close with confidence
With you until it's done.
Your industry. Your story.
We tell it in a way that makes buyers pay attention — and pay more.
Manufacturing & Industrial
What you need to know →
Retail & E-commerce
What you need to know →
Trades & Home Services
What you need to know →
Professional Services
What you need to know →
Healthcare & Wellness
What you need to know →
Logistics & Distribution
What you need to know →
What quietly moves the number
Want to know where your business sits?
You're not hiring a firm. You're hiring people.
There are brokers who've never built anything. We're not those people.
II
Ioan Ilea
Capital markets + entrepreneur
Spent years valuing other people's businesses before building and selling his own. That changes how you see a number — what's defensible, what's inflated, and what a real buyer will actually pay on closing day. He's been on your side of the table.
BA
Brendan Acs
Tech/ops + entrepreneur
Built companies from the ground up, which means he knows exactly what goes into a CIM that holds up under scrutiny — and what hands a buyer a reason to reprice. Also sold his own business. He knows what it costs when the process isn't right.
PF
Paul Forster
Acquisition financing advisor
Has seen enough deals fall apart at the financing stage to know exactly what it takes to get one across the line. Knows what lenders want to see before they see it — and structures deals accordingly.
Let's talk about selling your business.
A free 30-minute call. We'll explain how valuation works for a business like yours — honestly, and in plain language. Pick a time that works for you.
Get in touch
We're easy to reach.
✓
Message received.
We'll get back to you within one business day.
Start my free valuation
We want to hear your story.
Every owner we work with has built something different. Understanding what makes your business unique is how we figure out what it's actually worth.
That's why we start with a 30-minute call — by the end of it, you'll have a clear sense of what your business could realistically sell for and what the process actually looks like.